Twitter is making changes this week (Friday 23 March) which impact MusterPoint (and all other social media scheduling tools). They are part of their efforts to reduce the amount of spam on Twitter.
But they will also have an impact on how MusterPoint works. From the 23rd March you will only be able to post from one Twitter account at a time, rather than send the same tweet from more than one account.
It’s also important to note that Twitter says:
“This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication.”
So what does this mean for you?
Coupled with Twitter’s existing rules about duplicate content which state that:
“Posting duplicative or substantially similar content, replies, or mentions over multiple accounts you control, or creating duplicate or substantially similar accounts, with or without the use of automation, is never allowed”
it just means you need to be creative with your messages, particularly around campaigns. What can you do?
- If you want to send the same information from more than one Twitter account you will need to vary the wording for each account
- Or you can send the tweet from one account and then re-tweet it from one or more of your other accounts.
- You’ll also need to make sure that you adapt the text
This should also mean you get better results. Realistically, posting very similar content over and over again could lead to people skipping your updates and not taking the action you want.
Try to use different phrases, a range of images, and if appropriate you could link your regular messages to different days, seasons, or activities people might be up to.
Think about what your target audience might be doing at the time you’re sending your update, how could you get it to resonate with them?
You can still use our bulk scheduling tool (see more here) to upload multiple posts, but make sure you vary the wording so that they don’t get rejected by Twitter when they are posted. Using the spreadsheet template might help you to double check that there is a good variety in what you are planning to post.
Twitter have allowed for one exception for emergency services;
"As a sole exception to this rule, applications that broadcast or share weather, emergency, or other public service announcements of broad community interest (for example, earthquake or tsunami alerts) are permitted to post this content across multiple accounts who have authorized an app."
There’s more information on Twitter’s developer blog (see more here).
Please note: we are not responsible for the terms and conditions or actions of any third party provider and cannot be held responsible for content not being posted according to rules such as these.